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How to get paid to advertise on the Internet

2013-03-18   Views:1

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According to The Telegraph, the third best paid job in the UK goes to directors of sales and marketing, earning on average an annual salary of £82,866. It’s also estimated that one of the best-paying jobs by 2030 will be that of the personal branding

How to get paid to advertise on the Internet

According to The Telegraph, the third best paid job in the UK goes to directors of sales and marketing, earning on average an annual salary of £82,866. It’s also estimated that one of the best-paying jobs by 2030 will be that of the personal branding manager, someone who develops and manages a client’s personal brand. Online advertising plays a huge role in life of the marketing director of today and will most likely continue to feature highly in daily activities of the personal branding manager of the future. Getting paid to advertise on the Internet is not only attractive because of its future promise, but because its also something that almost anyone with an Internet connection and a head for business/deal-making can do from the comfort of their home.

Skill level:Challenging

Things you need

Social media accountsProfessional email and websiteAffiliate marketing accountGoogle AdSense accountMedia pack

Instructions

Research

1 Read online marketing resources and subscribe to online advertising blogs. Spend at least one or two hours a day reading the information provided on these sites to find out more about the variety of employment opportunities available in the online advertising industry. Evaluate the differences between working for yourself, from home, and for an existing company which specialises in online advertising management services.

2 Decide what kind of online advertising you would like to specialise in. You may wish to focus on helping businesses develop their brand image by being active on social media networks or you might want to work independently placing advertisements on your personal blog via pay per click networks such as Google AdWords. Consider what skills you have to use to your advantage. Content writers are now also incredibly useful to almost any business or organisation in terms of online advertising.

3 Start marketing your services. If applying to work for a marketing company, you will need to develop a convincing CV which highlights your experience and understanding of online advertising mediums. If hoping to work for yourself from home, hire an expert to design a website for you. You must develop an impressive online presence in order to attract potential clients. If you lack the budget to invest in a web designer, start by creating a free blog via Blogger or Wordpress and manage the site yourself.

Choose your specialism

1 Consider working as a social media consultant. Become familiar with the likes of Twitter, LinkedIn, Facebook and YouTube. Subscribe to social media blogs which offer daily tips on how to utilise these networks to promote services, products and events. Spend time searching through profiles of other businesses within the industry you intend to work and take a look at how other social media managers use their profiles to promote their clients. Create a media pack if you intend to work for yourself. Include the costs of hiring your services. List statistics relating to the number of Facebook fans, Twitter followers and YouTube subscribers you have too.

2 Try working for an affiliate network. Sign up for a free account with any of the affiliate networks. MoreNiche and Affiliate Window are two of the most popular affiliate networks in the UK. You can then select the products or services you wish to promote, which means you can focus on industries and business sectors which interest you the most. Affiliate networks allow you advertise across a wide range of mediums, including social media networks, blogs, websites and advertising networks, such as Google AdWords too. Choose the style of advertising you feel most comfortable with and enjoy the most.

3 Sign up to an advertising network, such as Google Adsense, and earn money by allowing advertisers to promote their businesses and services via your blog or website. Optimise your account so that only advertisers who have something to offer your site’s visitors are able to advertise on your site. Make sure you place a restriction on competitor URLs so that those businesses offering the same services as you cannot advertise on your site.

4 Try working as a freelance blogger or content writer if you enjoy writing and have a talent with words. If you enjoy travelling, you might want to write for a travel agency. You can offer to write articles for the travel agency and get those articles placed on other blogs and related websites with links back to the agency’s website or with a mention of the agency’s services within the content.

5 Once you have decided on a specialism for your online advertising efforts, start looking for businesses who might be interested in your services. This is particularly necessary if you intend to earn money by writing articles with sponsored links embedded in the copy, or if you want to promote clients via social media networks. Send out emails offering your services with links to your media pack, which you should have saved somewhere on your website.

Tips and warnings

Keep your emails to potential clients brief and to the point.

Follow up with emails when trying to connect with new clients after a week, but if you don’t receive a response after two emails it’s best to move on to the next potential client.

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