Big bottled water industry players such as Aquafina (Pepsi), Dasani (Coke), Evian, Fiji and Poland Spring (Nestle) have made a very profitable business of extracting water from underground aquifers and springs or purifying water for bottling, labelling and distribution. A bottled water delivery company may distribute an assortment of bottled water products in various ways. This can range from distributing products to retailers as an independent contractor or selling water products directly to individuals customers. Product options include bundled single 36,079ml bottled water products and refills on large bulk storage water dispenseries for homes and businesses. There are a number of marketing ideas to increase sales either to direct end-users or retail clients through gas stations, grocery stores and restaurants.
Things you need
Bottled waterTruckProper business licenses
1 Learn more about the water industry. There are different types of water. According to the International Bottled Water Association (IBWA), this includes artisan water, fluoridated water, spring water, purified water, distilled water, mineral water, sterile water and carbonated water products. Understanding industry variety is essential for this start-up business. Diversify water product offerings for additional sells to existing customers.
2 Obtain applicable licenses and permits. This may include business licenses from county or parish government agencies. It includes registering the business with the Secretary of State in the state of business operations. Additionally, check with the local government health department to find out if an additional permit or license is required for distributing and storing water for distribution. Both federal and state regulations may apply to the water distribution industry.
3 Identify high-quality bottled water company products for distribution. Some water distribution companies require exclusive distribution arrangements, while some outsource distribution to non-exclusive agents. A couple of the largest global water corporations are RWE (German) and Vivendi (French). Federal Drug Administration (FDA) regulations apply to quality standards for bottled water producers. If distributing imported bottled water, make sure the companies are in compliance with applicable United States water safety regulations. Also, if providing bulk water distribution, additional products such as a water cooling unit may be offered for purchase or lease to customers.
4 Draft a new business plan or update an old one. This allows for a planned market assessment to determine local demographics for potential customers, identify local competitors and to evaluate operation costs and available resources. A business project to increase sells by ten per cent in the next fiscal quarter can be planned in a business plan that shows how this may be feasible and what resources are needed to make this happen.
5 Advertise the business. This includes advertising in local publications that reach the targeted market. Stay plugged in to industry trends. Establish a website for customers and potential customers. Create an in-house publication for existing customers that covers information that will be helpful to them in selling water products to their end-users. This includes patterns in water consumption as provided through such publications as Splash!, distributed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) Division of Water Sciences Freshwater Newsletter.
Tips and warnings
This article is for informational purposes only and should not be used as a substitute for professional advice related to legal or tax matters.